11th December 2013

GlobalCharge become the first Payforit Approved In-App payments provider


GlobalCharge are pleased to announce their accreditation under the new
Payforit scheme for In-App mobile transactions becoming the first to offer a
Payforit approved solution.

Payforit is the UK mobile micropayment scheme, created and supported by
all of the UK mobile network operators (MNOs), enabling consumers to use
their mobile phone account or prepaid balance to transact securely and
safely when purchasing content and services on the internet.

Following successful trials earlier this year, the Payforit scheme has been
extended to include specific guidelines for In-App purchases. With the key
considerations of security, consumer protection in mind, Payforit 4.1 will
require In-App purchases to be conducted via an authorised In-App payment

GlobalCharge’s In-App payment library enables merchants to quickly and
easily offer Payforit In-App payments in their Android apps. Merchants
retain control over the overall checkout experience while GlobalCharge takes
care of the specific requirements for Payforit compliance. The resulting
frictionless checkout experience ensures that Merchants benefit from high
conversion rates.

Consumers will benefit from greater protection against unauthorised
purchases and will enjoy the familiar Payforit transparent and seamless
payment experience. Charges will be deducted directly from their mobile
phone avoiding the inconvenience of inputting credit or debit card details.

“We are seeing huge growth in In-App mobile transactions as Digital
Merchants leverage the flexibility and convenience that in-app mobile billing
offers” said Simon Coates, Commercial Director at GlobalCharge. “We believe
that Payforit In-App billing offers great benefits for both merchants and
consumers in the UK and we are delighted to be at the forefront in offering a
Payforit approved solution to our customers”.